Archive for the ‘Marketing’ Category

WordPress Tutorial: SiteMap your WordPress Site

Tuesday, October 31st, 2006

I’d been searching for a bit on how to create a sitemap for CommerceCubes when I came across a good little plug-in that maps your site and submits it (the sitemap) to goggle. Doing a manual sitemap with a content-based site such as a blog or CMS like Joomla! ...

The Existing Customers or the New Ones - What matters most?

Monday, October 16th, 2006

What do you know about your Customers? I know this sounds like a strange question to ask but I figure that regardless of your business it has merit. The life’s blood of your business efforts are clients, customers, consumers or what ever you’d like to call them. They ...

What are “White Hat” & “Black Hat” SEO Techniques?

Saturday, October 7th, 2006

I am just getting into doing SEO on my respective sites, CommerceCubes (this site) and BizCandy (the new business I am launching). I’ve been reading a bit so far about SEO and becoming comfortable with it. I came across the terms “White Hat SEO” and “Black Hat SEO”. ...

“By Committee” Development: Work with your Customers NOT against them

Saturday, October 7th, 2006

I came across an article on the Creating Passionate Users Blog site today and finally its nice to see someone that thinks about users as much as I do. The posting he wrote was entitled "Oops... we forgot about the users", Written by Kathy Sierra. My favorite excerpt ...

Business Intelligence: Why does my business need this?

Tuesday, October 3rd, 2006

Lately I’ve been thinking about developing a business intelligence application to help businesses track their promotional efforts but what I am aiming to do before I even start to layout the “ground work” is some feedback from business owners.  Let’s face it, if I am developing a business application I ...

Did anyone say leverage?

Saturday, September 30th, 2006

Lately I’ve been thinking about people and that fact that most people are truly excellent at a small number of things.  Experimentation is the key to finding out your strengths and your weaknesses.  In business it’s the same thing, you have to be out there stomping out the fires to ...

Re-Design the Layout of your Site

Monday, September 11th, 2006

I was recently reading a thread off my favorite web development community site, SitePoint, where a member was talking about how often people should update their sites. I personally think that most current sites aren't timeless; they are dynamic, meaning that they are consistently changing. Part of the reason i take ...

WordPress Tip: Making Pretty links in WordPress

Wednesday, September 6th, 2006

I’ve been playing around with WordPress over the past few months and one problem I’ve noticed is that the WordPress install defaults to using dynamic URLs like this…. http://commercecubes.com/publication/?p=59 By changing the structure of what is known as a Permalink you get a link that looks like this… http://commercecubes.com/publication/2006/09/customer-loyalty-the-science-and-the-art/ It is pretty easy to ...

Customer Loyalty: The Science and the Art

Tuesday, September 5th, 2006

Most businesses that stay successful are good at not only attracting new customers but keeping a high percentage of existing customers with promotions aimed at them. The idea is “once you’ve won over a customer to spend with you; keep them spending with you”. I can tell you that I ...

The Lack of Technology is the root of all ideas

Friday, September 1st, 2006

Over the past few months the build up of "Back to School" ads and promos have been running around the clock (In North America that is). I mean how many pencils, pens and erasers do you really need? Well now notebooks have become more popular then ever before it seems. ...