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What’s in a Business Name?

What really is in a business name? I’ve got to say that a certain amount of marketability is needed for a business name to be successful. Beyond that it helps if people can tell what kind of business you are in by hearing your business name. That’s the tip of the iceberg when it comes to things you should consider when finally naming your business. I was recently reading an article on one of my favorite sites, smallbusinessbranding.com, written by Brad Williamson.

It was a very interesting read to say the least and it got me thinking about the ways in which people choose to name a company. If you’ve ever read any of Brad’s articles then you’ll know that he has a very unique and to the point way of writing. Here is an excerpt of his latest article, 14 Tips on How to Create a Good Brand Name…

If the name of your business blows, then you’ve got zero chance of success. I know that it sounds superficial, but unfortunately it’s true. 99% of the time it’s the name of your business that makes the first impression on a consumer – So your business’s name best be dressed for success…

Source: Brad Williamson, SmallBusinessBranding

I’ve always found this site full of useful information about conceptualizing, starting and running a business. Enjoy!

Lucas