CommerceCubes

Business is all about “people”

Ever since I bought my laptop from dell I can tell you that I’ve been impressed by the measures they take to collect data about you.  They really get the whole “we want to learn about our customers” point I’ve talked about a few times before on this blog.  My dell laptop keeps asking me to send data about my computer back to dell, I’ve gotten customer satisfaction surveys from dell about how happy I am with my laptop and needless to say I am definitely happy with my overall dell experience.  Now this is by no means a testimonial about dell and how well it works but the simple true is that businesses that realize what their customers want and need will succeed where most are failing.

How much time do you put into getting to know your customers?

On a scale of one to ten, how many of you think about your customers when you make a change to your business model?  How many of you poll your audience or users as to the effectiveness of your business’ new features?  If you are like most small to mid sized business owners then chances are you may spend some time brainstorming about your customers but it may not be in the forefront of your thinking all the time.  It reminds me of something that I once heard about visualizing your customers, your clients or if you will the people who keep you in business.  Picture this “in front of you is a person.  He is neither happy nor sad.  He matches the demographic of your business and every time you think about changing your business or a process in your business you think about how it affects him”.  Put your customer with their demographics, likes and dislikes into this scenario to think about how the changes that occur in your business reflect to your customers.

Luc

Thinking about customers