VisaBuxx… Teach your kids about Money with Real Money?
August 5, 2006 – 11:25 amI just heard about this program offered by VISA yesterday. It’s a program that VISA has in place and is aimed right at the teen market. Some of the benefits they say to teens…
- Independence to make responsible purchases without having to borrow a credit card or carry lots of cash.
- Flexibility to use it everywhere that accepts Visa debit cards.
- Smarter than cash because Visa Buxx gives teens tools to learn about financial responsibility and managing their own budget.
- Security because only the teen can use the card, and online account information is password protected.
- Always the right gift because parents can authorize family or friends to put money on the Visa Buxx card. It’s faster and safer than mailing a check or giving cash.
VISA has been nice enough to provide tools to show kids how to budget and save money so from that point of view it is interesting. I hope that this tool allows kids to learn more about money at a younger age. The last thing I’d want to see is a bunch of kids who don’t know about money. The only thing that worries me is that teens will see this as ‘play money’ because it’s a fun and neat way to learn about budgeting, saving and finance in general.
I am also wondering if we’ll see teenage target market type stores and merchants with ‘VISABUXX’ signs hanging in the window. Sure I could draw parallels to the tobacco industry and there past marketing campaigns but I figure most people reading this probably already have thought about that.
If you are interested and want to find out a little more than just check out www.visabuxx.com
Lucas